Okurufi Consult Ltd-SBCC, Social Marketing and Advocacy ExpertOkurufi Consult Ltd-SBCC, Social Marketing and Advocacy ExpertOkurufi Consult Ltd-SBCC, Social Marketing and Advocacy Expert
+233 54 067 8961
8am - 5pm
Community 19, Tema

THE INCREDIBLE EGG CAMPAIGN

Project details:

The United States Department of Agriculture (USDA) is implementing a five-year Food for Progress funded poultry value chain enhancement initiative that is carried out by the Ghana Poultry Project (GPP) and AMPLIFIES Ghana, supported by GHS and MOFA. The aim of USDA’s effort is to increase the competitiveness of Ghana’s poultry sector and increase the domestic production of poultry meat and eggs. As one of its core activities, AMPLIFIES Ghana though Studio 502 and Okurufi Consult Ltd is implementing a behavioral change communication campaign to generally promote egg consumption in Ghana.

KEY ACTIVITIES.

Planning and mobilization for the campaign by reviewing existing egg campaign (first year egg campaign), and contacting key stakeholders for the furtherance of this project, among others.
Traditional Media Engagement
Produce protein man TV mascot: Okurufi produced 5 different mascots for periodic airing on selected TV stations
Produce protein man TV mascot: Okurufi produced 5 different mascots for periodic airing on selected TV stations
Design a page on the MoGCSP’s website and train staff on maintaining and uploading content on the page
Mount Billboards: We mounted billboards in five (5) selected regions
Stakeholders Engagement forums to sensitize them about the importance of egg consumption and refute the negative press and myth about egg consumption (cholesterol), to help change perceptions and attitude with the hope of cascading their newly acquired knowledge on eggs to the masses they influence. This was done through;
Institute an award for the best journalist promoting egg consumption in Ghana
Egg Consumption Awareness Fora in selected districts in the 10 regions of Ghana
Press/ Media Luncheon
Egg Branding Workshop which engaged, the poultry farmers, egg sellers (whole sales and retail), Health Promoters etc
Inter-school Quiz